Natural Space
Brand identity for a natural hair care brand: logo, colour, type and packaging labels.
- Client
- Natural Space
- Year
- 2023
- Category
- Brand identity
The brief
Natural Space is a hair care brand for natural, afro-textured hair. The brand offers consultation, plus organic and eco-friendly products such as growth oils, hair butter, shampoo bars, shampoos, hair masks and conditioners. The guide explains that the logo needs lockups for small spaces such as a cap as well as large ones such as a wall.
What the guide covers
The identity is documented in a 51-page style guide, “Organic Confidence”. It covers:
- The logo family: a primary lockup derived from hand-drawn leaves, a leaf-only mark and a secondary lockup, with clear-space, minimum-size and misuse rules.
- A five-colour palette led by Space Green and Space Cream.
- Typography for headlines and body copy.
- Photography direction, patterns and textures.
- Applications: product stickers, business and loyalty cards, thank-you cards, Instagram avatars and social post templates.